致力精品中文字型,以理性和美,面向世界。
Graduated from the Computer Science Department of Hangzhou Institute of Electronic Engineering and holds a Master's degree in Arts from Bauhaus in Dessau, Germany. Starting in 2008, he worked at MetaDesign Berlin, mainly focusing on global branding strategy and design for Volkswagen. From 2010, he was responsible for the localization of the Volkswagen brand in Beijing at MetaDesign. Since 2015, he has been working in the field of typeface design. In 2019, he founded Mallikātype, emphasizing critical thinking and self-improvement, and creating value.
graduated from the Luxun Academy of Fine Arts and initially worked in brand strategy and graphic design. He later focused on type design and is currently specializing in designing and developing Chinese typefaces. He draws inspiration for font design from philosophy, painting, film, literature, and calligraphy. His design style is subtle and elegant, and he excels in creating serious and culturally significant body text fonts. His works have won various awards and honors, including those from the New York TDC and Tokyo TDC.
Mallikātype not only offers design services for Chinese but also for various languages worldwide. We can help enhance the visual aesthetics of your content in multiple languages.
Mallikātype has established long-term partnerships with various type foundries, both domestic and international. Through collaborations on business projects and typeface technology developments, we strive to provide support not only for Chinese languages, but also for other languages such as Latin, Arabic, Japanese, Korean, Indian languages, and more.
We understand and respect the diverse user habits in different regions, and are committed to designing typefaces that cater to various aesthetics. Our typefaces can meet the requirements of global firms, products, and projects.
East Asia: Chinese / Japanese / Korean
Europe and America: Latin / Cyrillic / Greek
Middle East, West Asia: Arabic / Hebrew
South Asia, Southeast Asia: Indian scripts / Thai
Drawing inspiration from woodblock printing, Jinhua Serif features a flat shape and wide counters, coupled with gentle strokes that exude a classic yet modern feel. This versatile font is perfect for title, subtitle, and short paragraph layouts. In recognition of its exceptional design, Jinhua Serif was awarded the New York TDC in 2022.